About
Transformation is usually painful and the fear of change can limit profound innovation.
Also, unconscious transformation can lead to futures that nobody wants or needs, like highly stressed or disengaged employees, disconnected partners and customer apathy, while social, emotional, and environmental impacts are left out of the equation.
Cocoon exists to address the natural fear of the unknown. To stimulate creativity, make the transformation process a systemic one, with meaning, sustainable, and pleasurable for all.
How we make it happen
We believe in three essential elements for a successful business transformation.
Process
A process of transformation with 5 stages. Starts with intention setting and ends with flying.
Environment
A comfortable environment set upon co-creation and collaboration principles.
Talent
Is the potencial of transformation that blooms when it has the right environment and process.
Cocoon process
In business transformation, as we enter the cocoon, we need to set a common intention and then face reality as it is, by listening to customers, employees and all the stakeholders directly or indirectly affected by the business. Then it’s time to drop old products, services and business models and give way to a new vision of a purposeful and profitable business that delivers sustainable experiences for all.
Setting
Set a common intention among key players.
Feeling
Sense global pain points, pleasure points and root impediments.
Cocooning
Let go of what is and let the new emerge.
Emerging
Prototype and crystalize the new vision.
Flying
Implement, measure and co-evolve a sustainable solution.
Cocoon environment
Cocoon is a nurturing and favourable environment for transformation to occur. We believe that the customer experience will only change if the organisation changes itself. So we carefully design every aspect of this environment to involve all business and project stakeholders to make co-creation possible.
Talent
We are a team of multidisciplinary and highly experienced eco-centered designers, ready to facilitate and lead the full design process, from systemic design to user interface design.
Anabela Fernandes
Managing Partner
Systems Designer
Transformation Facilitator
With a long career dedicated to create meaningful experiences through design and leadership in the corporate world, she gradually became an expert in co-creation, customer behaviour and organisational engagement.
Extroverted, with an incessant creative spirit, when she’s not working or giving big parties to her friends, she plays the guitar, paints, writes poetry and loves to sing Fado. She also finds time to coach business women who seek to reach balance between their personal and professional lives.
Sara Felizardo
Managing Partner
Business Designer
Sustainable Innovation
Passionate about social development. Her mission is to inspire clients, partners, and employees with the will and confidence to develop new digital solutions and business strategies that contribute to sustainable progress on a social, economic, and environmental level. Curious and persistent, she loves encountering a good challenge to solve.
Sara enjoys running outdoors and having a good time with family and friends. Associated with several volunteer initiatives, in recent years she has been dedicating herself to the animal cause.
Alex Duarte
Lead Digital Product Designer
Pattern Explorer
Alex brings in his methodical and organized way of living and likes to challenge the saying that creativity can only exist within chaos. Admires the scalability and modularity of the design without giving up on delighting the user.
He loves history, likes to understand the origin of things and the parallel that exists between different societies in different geographies and times. He’s passionate about music and is always keeping the rhythm in his imaginary drums.
Carina Olival
Lead Service Designer
Inclusive Design
Carina is an expert in the field of Service Design and Customer Experience Strategy.
For her, design is about creating problem-solving strategies that begin long before what your eyes see. She is passionate about inclusive design and loves to create different ways for people to participate in an experience.
She loves the blue sky days for a bike ride with her camera. Traveling and exploring new places with the company of her loved ones is one of her greatest pleasures.
Duarte Ferreira
Service Designer
UX Designer
Duarte is a creative sponge, with a deep desire to learn about new subjects. The smallest of details and the largest of scopes, both fascinate and drive him. Being a generalist, Duarte prefers his skillset to be as broad as possible. He is also an advocate for a better climate, as he believes creativity is a sustainable resource.
Enthusiastic about tech, design, art and film. He enjoys live music and traveling around the world. You can count on him for the latest movie recommendations or to help you fix your wi-fi.
Edmundo Ramos
UI/UX Designer
Edmundo is driven by the thought of human-centered design focused on creating problem-solving ideas that have a positive impact on daily user experiences and that take into consideration surrounding ecosystems.
He finds his natural world in UI/UX Design, loves to create design systems and to bring meaningful, sustainable and innovative solutions out into the world.
Curious and easy-going, he is always searching the perfect balance between mind, body and soul. Fond of basketball he also has a deep passion for dance.
Ricardo Rodrigues
Lead Designer
Creative Innovation
Ricardo lives in a world of infinite possibilities, pushing ideias to its limits, combining vivid imagination with a desire for practical solutions. A visual researcher always looking towards improvement and how these can be brought and applied to its projects.
Expressive and emotional. Passioned about detail, spends a reasonable amount of time looking at the world through a camera lens. Musically inspired-Jazz enthusiastic, rock lover and guitar explorer.
Margarida Sá
UI/UX Designer
Margarida applies her empathy in her work. Listening, observing and learning from others' experiences are the best way that she finds to create and improve. She loves to share and believes from her experience that collaboration work is the best way to develop the best UX and UI solutions.
Passionate about sunny days, she loves to walk in nature and to have a good reading. Singing and doing art are ways of freeing herself. She’s passionate about her son and loves to be surrounded by her loved ones.
Vanessa Silva
Design Manager
Design Ethics
Vanessa is a multiskilled designer with strong design direction and decision making proficiency applied to UX, UI, digital product design and innovation. Currently extending knowledge and applied experience in ethics applied to design problem solving and co-creation in the digital environment.
Listens to a lot of audiobooks, enjoys art, gardens, tea and exploring the fascinating connections of geopolitics and their impact on western societies.
Luís Luz
UI/UX Designer
Front-end Web Developer
UI Engineering savvy professional combining design and software development practices. Joins multidisciplinary teams of Experience Designers and Software Engineers to research, envision, and integrate digital interfaces into enterprise level products and applications.
An architecture graduate, he appreciates the physical and digital nuances of life, exploring electronics and automation, as much as traveling to hike, bike, dive and mind food.
Teresa Félix
Happiness Manager
Executive Assistant
Teresa believes that happy people contribute to a better world. Therefore, she seeks to promote a happiness-driven approach with all those around her - whether they are colleagues, customers, suppliers or partners. “Observing, listening, and caring are the keywords for the job”, Teresa says.
A dreamer by nature, she tries to keep one foot on the ground but loves to travel even if it's inside a book. Cooking for those she loves and being present in the lives of others is part of her nature.