{"id":405,"date":"2024-10-11T13:28:43","date_gmt":"2024-10-11T12:28:43","guid":{"rendered":"https:\/\/cocoonexperience.com\/?page_id=405"},"modified":"2024-10-11T16:09:17","modified_gmt":"2024-10-11T15:09:17","slug":"aicep","status":"publish","type":"page","link":"https:\/\/cocoonexperience.com\/?page_id=405","title":{"rendered":"Designing a new way to help increase exports for Portuguese companies"},"content":{"rendered":"\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-article-lead{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n<section data-type=\"section-slice\"\r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-article-lead\"\r\n         style=\"\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3>Article Lead<\/h3>\r\n    <\/header>\r\n\r\n    <p>Collaborating with Cocoon Experience, AICEP &#8211; a portuguese public entity that promotes the attraction of foreign investment to Portugal and the growth of Portuguese exportations &#8211; initiated a digital transformation process that started off the design of a completely new set of services with a renewed client experience for Portuguese companies in order to help them significantly increase their exportations.<\/p>\r\n\r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>Setting a common intention amongst all stakeholders<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-solo{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-image-solo \">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3><\/h3>\r\n    <\/header>\r\n\r\n        <figure>\r\n      <div>\r\n        <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_stakeholders.jpg\" \r\n            alt=\"Wall board of stakeholder positions\" \r\n            loading=\"lazy\" \/>\r\n      <\/div>\r\n            <figcaption>Stakeholders map<\/figcaption>\r\n          <\/figure>\r\n    \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">When we accepted AICEP\u2019s challenge we knew that designing a complete new client experience with so many different services would require us to deeply understand the organisation and how ready it was for a significant transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating new services under a transformational process it\u2019s hard for any mature organisation like AICEP. It means creating new processes, client centred mindsets, and the adoption of new technologies. So AICEP\u2019s board made sure we listened to the needs, fears and expectations of its employees and key stakeholders. In this process we learned that there was a lot of time consuming manual and repetitive work and AICEP was struggling to reach all the companies that could use their help.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, all stakeholders understood that to better serve their clients change needed to occur and everyone involved started to trust the process. They knew and felt that their needs would be taken into account and were willing to fully participate in the <a href=\"\/about\/\">Cocoon process<\/a> using a user-centred design approach that started by listening to portuguese exporting companies.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-article-quote{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n<section data-type=\"section-slice\"\r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-article-quote\"\r\n         style=\" background: #EFF2F2; color: #54B5BD;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3>Article Quote<\/h3>\r\n    <\/header>\r\n\r\n    <p> So AICEP\u2019s board made sure we listened to the needs, fears and expectations of its employees and key stakeholders.<\/p>\r\n\r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>Understanding how difficult it can be for a company to enter a new market<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-solo{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-image-solo \">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3><\/h3>\r\n    <\/header>\r\n\r\n        <figure>\r\n      <div>\r\n        <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_personas.jpg\" \r\n            alt=\"Wall board of persona profiles\" \r\n            loading=\"lazy\" \/>\r\n      <\/div>\r\n            <figcaption>Personas portraying company representatives and AICEP staff<\/figcaption>\r\n          <\/figure>\r\n    \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">We listened and felt the pain points of many companies of different sizes and capacities, geo locations and sectors that were already internationalised or had just started preparing to export. We identified so many different needs! From not knowing which markets to select, to which types of clients to sell to, or what specific rules they had to comply with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all the collected information we then created a set of personas representing different company managers and entrepreneurs, as well AICEP staff members. We then designed their respective journeys to show everyone the pain points of those who needed the help and those who wanted to help.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" background: #EFF2F2; color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>From empathy to problems definition<\/h2>\r\n\r\n          <p style=\"color: #2D2F2F;\">After listening to companies and all stakeholder\u2019s pain-points, our key challenges were clear:<\/p>\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-article-media-mix{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n<section data-type=\"section-slice\"\r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-article-media-mix\"\r\n         style=\" background: #EFF2F2; color: #54B5BD;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3>Article Media Mix<\/h3>\r\n    <\/header>\r\n\r\n    <div class=\"cb-slice__ss-body\">\r\n            <div class=\"cb-slice__ss-body-col-1\">\r\n        <figure>\r\n          <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_illustration_questions.png\" \r\n               alt=\"AICEP illustration of lots of business questions and variables to consider\" \r\n               loading=\"lazy\" \/>\r\n        <\/figure>\r\n      <\/div>\r\n      \r\n      <div class=\"cb-slice__ss-body-col-2\">\r\n        <p class=\"\">How were we going to deliver services with great added value in line with the needs of 15.000 exporting companies, in different levels of exporting experience, from 8 different sectors, with innumerable types of products which in turn had to comply with different commercial rules and legislation of over 60 different markets?<br \/>\n<br \/>\nHow could we create greater proximity and personalised services to cater to all the companies without increasing the employee count at AICEP?<br \/>\n<br \/>\nHow could AICEP increase its client count if it already had over demanding requests to answer?<\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" background: #ffffff; color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>Cocooning and the process of letting go of the old ways of providing help<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">To face these challenges, digital transformation was inevitable. Now we had to conceptualise not only the new services but also the technological ecosystem that would make these services possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, we hosted 4 full day workshops in a collective immersive environment at our office by the Tagus river, away from AICEP\u2019s regular daily work setting. We crafted and curated the co-creation conditions for a mixed group of people that represented all types of stakeholders. Everyone was then able to empathise with the directors of big and small companies, and with ACEP staff members. Amongst dark chocolate and fresh fruit cocktails, cookies and plenty of hydration we formulated the problems we needed to solve, brainstormed freely, sketched the main ideas and learned a lot by experimenting those ideas with roleplaying.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-solo{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-image-solo \">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3><\/h3>\r\n    <\/header>\r\n\r\n        <figure>\r\n      <div>\r\n        <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_workshop-scaled-1.jpg\" \r\n            alt=\"People interacting at a workshop\" \r\n            loading=\"lazy\" \/>\r\n      <\/div>\r\n            <figcaption>Cocoon and AICEP workshop<\/figcaption>\r\n          <\/figure>\r\n    \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">After these workshops we got into the more detailed work of making these concepts more tangible, of investigating ideas and designing the first storyboards that would make up the future services and how to deliver them. With this comprehensive work some services disappeared, others were transformed, and new ones emerged.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" background: #ffffff; color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>Prototype and test the new services and digital platform concept<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">We then prototyped and crystallised this new vision with the use of service blueprints, storytelling and concept maps about a new technological platform that would make use of artificial intelligence algorithms, machine learning, content management and intuitive user interfaces oriented for both clients and AICEP staff.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-slider{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-slider header{\r\n  display: block;\r\n}\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-slider_above_mobile{\r\n  display: none;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n<section data-type=\"section-slice\"\r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-image-slider js-image-slider-responsive\">\r\n\r\n  <header class=\"t-sr-only\">\r\n    <h3>Image Slider<\/h3>\r\n  <\/header>\r\n  \r\n  <div class=\"cb-slice__ce-image-slider_mobile js-isr-mobile\"\r\n       aria-hidden=\"false\">\r\n\r\n    <div class=\"cb-slice__ss-i\">\r\n\r\n      \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-innerBlock__ce-image-slide{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY:: end -->\r\n\r\n\r\n<figure data-elem-type=\"cblock\" \r\n        class=\"cb-innerBlock__ce-image-slide js-slider-item\">\r\n\r\n  <div>\r\n    <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_ss_slide_1.png\" \r\n        alt=\"Slideshow slide 1 - User Experience prototyping\" \r\n        loading=\"lazy\" \/>\r\n  <\/div>\r\n\r\n    <figcaption>A sneak peek at a portion of the initial conceptual storyboard and prototype<\/figcaption>\r\n  \r\n<\/figure>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-innerBlock__ce-image-slide{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY:: end -->\r\n\r\n\r\n<figure data-elem-type=\"cblock\" \r\n        class=\"cb-innerBlock__ce-image-slide js-slider-item\">\r\n\r\n  <div>\r\n    <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_ss_slide_2.png\" \r\n        alt=\"Slideshow slide 2 - User Experience prototyping\" \r\n        loading=\"lazy\" \/>\r\n  <\/div>\r\n\r\n    <figcaption>A sneak peek at a portion of the initial conceptual storyboard and prototype<\/figcaption>\r\n  \r\n<\/figure>\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n  <div class=\"cb-slice__ce-image-slider_above_mobile js-isr-above-mobile js-image-slider-wrap\"\r\n       aria-hidden=\"true\">\r\n\r\n    <div class=\"cb-slice__ss-i\">\r\n\r\n      <div class=\"cb-slice__ce-image-slider-container js-image-slider-container\">\r\n\r\n      \n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-innerBlock__ce-image-slide{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY:: end -->\r\n\r\n\r\n<figure data-elem-type=\"cblock\" \r\n        class=\"cb-innerBlock__ce-image-slide js-slider-item\">\r\n\r\n  <div>\r\n    <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_ss_slide_1.png\" \r\n        alt=\"Slideshow slide 1 - User Experience prototyping\" \r\n        loading=\"lazy\" \/>\r\n  <\/div>\r\n\r\n    <figcaption>A sneak peek at a portion of the initial conceptual storyboard and prototype<\/figcaption>\r\n  \r\n<\/figure>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-innerBlock__ce-image-slide{\r\n  padding: 0 20px 20px 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY:: end -->\r\n\r\n\r\n<figure data-elem-type=\"cblock\" \r\n        class=\"cb-innerBlock__ce-image-slide js-slider-item\">\r\n\r\n  <div>\r\n    <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_ss_slide_2.png\" \r\n        alt=\"Slideshow slide 2 - User Experience prototyping\" \r\n        loading=\"lazy\" \/>\r\n  <\/div>\r\n\r\n    <figcaption>A sneak peek at a portion of the initial conceptual storyboard and prototype<\/figcaption>\r\n  \r\n<\/figure>\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n    \r\n  \r\n\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">With this new platform all companies would now autonomously be able to have access to AICEP services and find the best guidance for the types of products they wish to export. They would also have recommendations of new geographic markets and e-market places to explore, with catered online training to aid them through the needed steps towards a successful exportation. Additionally a company would access action plans that could involve private meetings with AICEP market experts and a whole lot more.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>First set of services flying live<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">Alongside a robust development team, we designed in detail the user experience for the first MVP of this service platform, with a user interface dedicated towards companies and another specific for the AICEP staff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this collaborative work it also emerged the concept for a more broad solution that would address other AICEP business areas. All of which are supported by very precise guiding principles to orient future services as well as design and development initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Currently you can experience a live part of the public facing solution here: <a href=\"https:\/\/www.portugalexporta.pt\/\" data-type=\"link\" data-id=\"https:\/\/www.portugalexporta.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Portugal Exporta<\/a>.<\/strong><\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-image-solo{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-image-solo cb-slice__ce-image-solo-fullWidth\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3><\/h3>\r\n    <\/header>\r\n\r\n        <figure>\r\n      <div>\r\n        <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/work_pic_aicep_portugal_exporta-scaled-1.jpg\" \r\n            alt=\"Aicep app Portugal Exporta\" \r\n            loading=\"lazy\" \/>\r\n      <\/div>\r\n          <\/figure>\r\n    \r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>Materials produced to support the design process<\/h2>\r\n\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"wp-block-paragraph\">During this project our aim was to find the best way to make the process collaborative, based on factual data, and bring clarity into the future vision.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personas and their \u201cAs is\u201d and future journeys<\/li>\n\n\n\n<li>Storyboards<\/li>\n\n\n\n<li>A concept video to crystallise and share the future vision<\/li>\n\n\n\n<li>10+ stakeholder oriented presentations<\/li>\n\n\n\n<li>2 detailed UX\/UI prototypes for external and internal users<\/li>\n\n\n\n<li>User testing reports based on our prototype tests with companies and sectoral stakeholders<\/li>\n\n\n\n<li>Guidelines for design and implementation<\/li>\n<\/ul>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" background: #EFF2F2; color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>What\u2019s next<\/h2>\r\n\r\n          <p style=\"color: #2D2F2F;\">We\u2019ve recently started a new partnership for innovation with AICEP and our technology partners <a href=\"https:\/\/www.tekever.com\/\" target=\"_blank\">Tekever<\/a> and <a href=\"https:\/\/www.daredata.engineering\/\" target=\"_blank\">DareData<\/a>.<\/p>\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eff2f2\">Cocoon feels honoured to continue the ongoing digital transformation, side by side with this great multidisciplinary team, now focused on the mission of boosting the attraction of foreign investment to Portugal, facilitate the access to financial incentives and provide the best match making between Portuguese exporters and their most suitable international buyers also known as \u201cCorporate Tinder\u201d as it has been publicly announced.<\/p>\n\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-section-heading{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-section-heading\"\r\n         style=\" background: #DFE3E3; color: #2D2F2F;\">\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header>\r\n      <h2>More Work Stories<\/h2>\r\n\r\n          <p style=\"color: #2D2F2F;\">Find out more about our work stories bellow.<\/p>\r\n        \r\n    <\/header>\r\n    \r\n  \r\n  <\/div>\r\n<\/section>\n\n\r\n<!-- BACKEND RENDERING ONLY: begin -->\r\n<style type=\"text\/css\">\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-work-items-list{\r\n  padding: 20px;\r\n  border: 1px solid #999;\r\n  border-radius: 10px;\r\n}\r\n\r\n.genesis-custom-blocks-editor__ssr .cb-slice__ce-work-items-list .cb-slice__ss-item{\r\n  display: none;\r\n}\r\n\r\n<\/style>\r\n<!-- BACKEND RENDERING ONLY: end -->\r\n\r\n<section data-type=\"section-slice\" \r\n         data-elem-type=\"cblock\" \r\n         class=\"cb-slice__ce-work-items-list js-special-bg-1\">\r\n\r\n  <div class=\"cb-slice__ss-i\">\r\n\r\n    <header class=\"t-sr-only\">\r\n      <h3>Work Highlights<\/h3>\r\n    <\/header>\r\n\r\n    <!-- BACKEND RENDERING ONLY: begin -->\r\n            <div>\r\n        &#8211; Designing an omnichannel strategy and new digital services in healthcare for CUF\u2019s outpatients      <\/div>\r\n            <div>\r\n        &#8211; Idealising the future of SIBS internal knowledge sharing      <\/div>\r\n          <!-- BACKEND RENDERING ONLY: end -->\r\n\r\n    \r\n    <a href=\"https:\/\/cocoonexperience.com\/?page_id=419\" class=\"cb-slice__ss-item\" data-article-color-type=\"gradient\" data-article-color-array=\"rgba(31,172,211,0.59)$$$rgb(31,172,211)\">\r\n\r\n      <span class=\"cb-slice__ss-item-inner\" style=\"background: linear-gradient(90deg, rgba(31,172,211,0.59) 2.60%, rgb(31,172,211) 100%); mix-blend-mode: multiply;\">\r\n\r\n        <span class=\"cb-slice__ss-item-column-brand\">\r\n\r\n                    <picture class=\"cb-slice__ss-item-column-brand-bg\">\r\n            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientWorkBG-MyCUF-featured@2x.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"MyCUF phone app\" srcset=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientWorkBG-MyCUF-featured@2x.jpg 1000w, https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientWorkBG-MyCUF-featured@2x-300x300.jpg 300w, https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientWorkBG-MyCUF-featured@2x-150x150.jpg 150w, https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientWorkBG-MyCUF-featured@2x-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>          <\/picture>\r\n          \r\n          <i aria-hidden=\"true\" style=\"background: linear-gradient(90deg, rgba(31,172,211,0.59) 2.60%, rgb(31,172,211) 100%); mix-blend-mode: multiply;\"><\/i>\r\n\r\n                    <picture class=\"cb-slice__ss-item-logo\">\r\n            <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientInfoBadgeLOGO-CUF.png\" \r\n                alt=\"\"\r\n                loading=\"lazy\" \/>\r\n          <\/picture>\r\n          \r\n        <\/span>\r\n\r\n        <span class=\"cb-slice__ss-item-column-description\">\r\n\r\n          <i aria-hidden=\"true\" style=\"background: linear-gradient(90deg, rgba(31,172,211,0.59) 2.60%, rgb(31,172,211) 100%); mix-blend-mode: multiply;\"><\/i>\r\n\r\n          <span class=\"cb-slice__ss-item-column-description-title\">Designing an omnichannel strategy and new digital services in healthcare for CUF\u2019s outpatients<\/span>\r\n\r\n          \r\n          <span class=\"cb-slice__ss-item-column-description-btn\">\r\n            <span class=\"t-btn-1\">\r\n              <span>Read the story<\/span>\r\n              <i class=\"t-icon-chevron-circle\" aria-hidden=\"true\"><\/i>\r\n            <\/span>\r\n          <\/span>\r\n\r\n        <\/span>\r\n\r\n      <\/span>\r\n\r\n    <\/a>\r\n\r\n    \r\n    <a href=\"https:\/\/cocoonexperience.com\/?page_id=424\" class=\"cb-slice__ss-item\" data-article-color-type=\"gradient\" data-article-color-array=\"rgb(31,102,175)$$$rgba(31,102,175,0.82)\">\r\n\r\n      <span class=\"cb-slice__ss-item-inner\" style=\"background: linear-gradient(90deg, rgb(31,102,175) 2.60%, rgba(31,102,175,0.82) 100%); mix-blend-mode: multiply;\">\r\n\r\n        <span class=\"cb-slice__ss-item-column-brand\">\r\n\r\n                    <picture class=\"cb-slice__ss-item-column-brand-bg\">\r\n            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"483\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/COCOON_SIBS_KnowledgeSpace_005.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/COCOON_SIBS_KnowledgeSpace_005.jpg 1000w, https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/COCOON_SIBS_KnowledgeSpace_005-300x145.jpg 300w, https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/COCOON_SIBS_KnowledgeSpace_005-768x371.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>          <\/picture>\r\n          \r\n          <i aria-hidden=\"true\" style=\"background: linear-gradient(90deg, rgb(31,102,175) 2.60%, rgba(31,102,175,0.82) 100%); mix-blend-mode: multiply;\"><\/i>\r\n\r\n                    <picture class=\"cb-slice__ss-item-logo\">\r\n            <img decoding=\"async\" src=\"https:\/\/cocoonexperience.com\/wp-content\/uploads\/2024\/10\/clientsTrustLogo-SIBS.png\" \r\n                alt=\"SIBS brand logo\"\r\n                loading=\"lazy\" \/>\r\n          <\/picture>\r\n          \r\n        <\/span>\r\n\r\n        <span class=\"cb-slice__ss-item-column-description\">\r\n\r\n          <i aria-hidden=\"true\" style=\"background: linear-gradient(90deg, rgb(31,102,175) 2.60%, rgba(31,102,175,0.82) 100%); mix-blend-mode: multiply;\"><\/i>\r\n\r\n          <span class=\"cb-slice__ss-item-column-description-title\">Idealising the future of SIBS internal knowledge sharing<\/span>\r\n\r\n          \r\n          <span class=\"cb-slice__ss-item-column-description-btn\">\r\n            <span class=\"t-btn-1\">\r\n              <span>Read the story<\/span>\r\n              <i class=\"t-icon-chevron-circle\" aria-hidden=\"true\"><\/i>\r\n            <\/span>\r\n          <\/span>\r\n\r\n        <\/span>\r\n\r\n      <\/span>\r\n\r\n    <\/a>\r\n\r\n    \r\n  <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>When we accepted AICEP\u2019s challenge we knew that designing a complete new client experience with so many different services would require us to deeply understand the organisation and how ready it was for a significant transformation. Creating new services under a transformational process it\u2019s hard for any mature organisation like AICEP. It means creating new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":406,"parent":359,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-work-article.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-405","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/pages\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405"}],"version-history":[{"count":15,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/pages\/405\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/pages\/405\/revisions\/465"}],"up":[{"embeddable":true,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/pages\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=\/wp\/v2\/media\/406"}],"wp:attachment":[{"href":"https:\/\/cocoonexperience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}